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Putting patients front and centre

In In The News by Barbara Jacoby

From: eyeforpharma.com When it comes to access, pharma can only gain by starting with the patient, says Takeda’s Liz Lewis  ‘Access’ and ‘patient value’ are familiar terms in the pharma industry, but so often they are used in the abstract with little sense of what they mean to people at the receiving end of healthcare. Liz Lewis, Head of Global …