From: prnewswire.com
Life-changing series of 60-mile walks opens registration with empowering ‘Commit 3 Days’ campaign
Susan G. Komen®, the world’s largest breast cancer organization, is proud to announce the 2019 schedule for its annual 3-Day® Series – the greatest distance you can go in the fight against breast cancer® – 60 miles in 3 days.
As one of the organization’s signature events that has touched millions of lives, the Susan G. Komen 3-Day® will once again bring thousands of breast cancer survivors, co-survivors and supporters to this inspiring event in seven markets across the country in 2019, including Michigan, Twin Cities, Seattle, Philadelphia, Dallas/Fort Worth, San Diego, and the New England region.
“We’re thrilled to embark on another year of this incredible, life-changing series,” said Paula Schneider, CEO of Susan G. Komen. “This event annually brings together people who are ‘all in’ in the fight against breast cancer. This three day journey is the climax of a year-long commitment to train and raise critical funds that are vital to helping us achieve our bold goal of reducing the current number of breast cancer deaths by 50% in the U.S. by 2026.”
The 2019 Susan G. Komen 3-Day® experience will feature enhanced offerings, including a 30-mile milestone moment, a Saturday evening tribute, new local routes and camp activities. The weekend will begin with a moving sunrise Opening Ceremony, continue on through two eventful nights with the Komen 3-Day community and finally come to a close as walkers reach the finish line to celebrate their 60-mile journeys.
The event invites countless supporters from all walks of life each year to register, commit and participate in a weekend full of celebration and commemoration of those in the fight against breast cancer. With more than 10,000 miles walked and $834 million raised since its inception, the Susan G. Komen 3-Day® continues to inspire and strengthen the breast cancer community with its commitment to funding, research and education for survivors and co-survivors.
Walkers converge on each city with personal stories of triumph and survival with the goal of accomplishing the 60-mile challenge year after year.
“When I lost my best friend Lori to breast cancer in 2007, I also lost my meaning for life. But the Susan G. Komen 3-Day® gave it back to me. I knew I had to walk in her honor and only planned on participating once, but it was on day two of my very first Komen 3-Day that I was hooked for life,” Jennifer Rosado, a native of the Boston, MA area, passionately expressed. “It’s a transformative experience filled with a community of love, encouragement, and sisterhood. I’m so thrilled the 3-Day® Series is returning to the New England region next year. Now I can continue my work for Lori and millions of others with my close friends and family cheering me on.”
“The doctors only gave me two years to live, and I’m now marking seven since my stage 3A triple negative diagnosis,” said Ricki Fairley, a seven time Susan G. Komen 3-Day® walker who will participate in the Susan G. Komen San Diego 3-Day on Nov. 14-16, alongside her two daughters ages 26 and 33, and 15-month old granddaughter. “I walk the 60-miles because I have to. My life’s purpose is to raise awareness for breast cancer education and to raise funds. There are countless women who can’t walk or fundraise, but I can. I don’t want breast cancer to be a factor for my granddaughter so whatever I can do towards that end, I will.”
The Commit 3 Days campaign will provide an intimate glimpse into the lives of everyday women and men who are impacted by breast cancer firsthand, as well as their families and friends who are committed to fundraising and walking 60 miles to get one step closer to saving lives.
Using stark, authentic black and white imagery, Commit 3 Days will be distributed on a myriad of platforms including TV commercials, digital, out-of-home and consumer experiences. Supplemental campaign elements will be rolled out in 2019 in advance of the events beginning August 2019.
For more information on the 2019 Komen 3-Day Series, including the full event schedule and registration process, visit www.The3Day.org.
For media inquiries:
Camille Currie
212-488-1264
camille@leaddogmarketing.com
About Susan G. Komen®
Susan G. Komen® is the world’s largest breast cancer organization, funding more breast cancer research since our founding than any other nonprofit (outside of the federal government) while providing real-time help to those facing the disease today. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. On any given day, Susan G. Komen provides:
- More than 580 free or low-cost screenings
- 114 diagnostic services
- 90 people with treatment assistance funding
- More than 340 patient navigation services
- Information, support and resources to 35 people who contact the Komen Breast Care Helpline
- More than 1,500 people with vital education through our local Komen Affiliates
- Transportation assistance to 47 people to keep them in treatment
Since its founding in 1982, Komen has funded more than $988 million in research and provided more than $2.2 billion in funding to screening, diagnostics, education, treatment and psychosocial support programs serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit www.komen.org or call 1-877 GO KOMEN.
SUSAN G. KOMEN 3-DAY®
The Susan G. Komen 3-Day® is a 60-mile walk for women and men who are ready to end breast cancer forever. Participants raise a minimum of $2,300 and walk an average of 20 miles a day for three consecutive days, educating tens of thousands of people about breast health and raising funds to help support breast cancer research and community outreach programs. Over the past 15 years and 163 events, the Komen 3-Day has raised more than $834 million—which Komen has used to save lives and make huge strides in breast cancer research. Susan G. Komen® has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Seventy-five percent of the net proceeds raised by the 3-Day® help Komen support the global research program and other mission objectives, while the remaining 25 percent helps Affiliates support local programs including medical assistance, patient navigation and provider education, for example.
Sponsored by Bank of America, the 2019 3-Day Series includes seven events in Michigan (August 2-4), Twin Cities (August 16-18), New England (September 6-8), Seattle (September 13-15), Philadelphia (September 27-29), Dallas/Fort Worth (November 1-3), and San Diego (November 15-17).
Barbara Jacoby is an award winning blogger that has contributed her writings to multiple online publications that have touched readers worldwide.